Large? Clothing sizes and size labeling

image of Large? Clothing sizes and size labeling

This report examines the relationship between the clothing sizes and the size labeling given in the garments, and how the consumers experience it. The research is based on three different sources: a consumer survey, clothing size measurements in shops and in-depth interviews. The data is collected from three Nordic Countries; Finland, Norway, and Sweden. The size measurement results and the survey answers indicate that sizing systems are confusing and full of disparities. The European committee for standardization is developing a common European size code for garments, but they have experienced problems in reaching a system that indicates the sizes accurately, but still does not get too long and complicated for the consumers to understand or for the manufactures to use. A common and well-functioning size labeling system would be an advantage to many consumers, in particular to groups who find the size labeling insufficient, and for the consumers that are not able to try on clothes in the stores themselves. We also hope that a better understanding of the relationship between bodies, clothes and size labeling will be useful in future discussions, due to the growing focus on body and dieting, as well as the increased weight of the population. And finally, a diminishing number of mistake purchases will be beneficial for the environment as it decreases the disposal of textiles. The authors are Kirsi Laitala, Benedicte Hauge and Ingun Grimstad Klepp from Norwegian National Institute for Consumer Research (SIFO)



Size measurements

In order to study the correlation between clothing sizes and the size code, garments have been measured in clothing stores in three Nordic countries (Norway, Sweden and Finland). For this study, trousers were selected for measurement because their form is more homogeneous than most other garments. Shirts, sweaters and other clothing for the upper body come in so many different shapes and fits that a comparison would be very difficult. Trousers are also used both by men and women, and they are easily found in most clothing stores.


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error