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Young Consumers' Credit Based Lifestyles and Payment Problems

image of Young Consumers' Credit Based Lifestyles and Payment Problems

Content

• Preface

• Summary

• Background and rationale of the study

• Complexity of young consumers’ credit-based lifestyles and payment problems

• Research setting and research questions

• Methods and materials

• Consumption practices and credit use as lifestyle factors

• Toward credit-based lifestyles

• Discussion and conclusion

English

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Consumption practices and credit use as lifestyle factors

Consumption forms an inseparable part of everyday life. It refers both to meeting one’s basic needs as well as fulfilling one’s desires. Besides being a means of survival, it is also a way of positioning oneself in the community. More and more frequently, consumption means entertainment, a way of seeking variety or pleasure or rewarding oneself, as a counterbalance to hard work or studying. Young people are increasingly interested in consumption, because they have disposable income and because all kinds of fashionable brand items are marketed specifically to them. The influence of youth on consumption is far greater nowadays, both culturally and ideologically, than it was in the 1960s and 1970s. The youth culture of those days has transformed into today’s youthful lifestyles and consumption styles, which are considered the norm by the majority of the population (Wilska & Virtanen 2002, 102). The participants in this study were born in 1973-1984, so that they had grown into the consumer society at a time when these lifestyles and consumption styles were being shaped.

English

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