Monitoring Food Marketing to Children

A Joint Nordic Monitoring Protocol for Marketing of Foods and Beverages High in Fat, Salt and Sugar (HFSS) Towards Children and Young People

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The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts.




The development of the protocol has been funded by the Nordic Councils of Ministers, and work has been a joint project between the following persons and institutions: Steingerður Ólafsdóttir (University of Iceland), Annikka Marniemi (Finnish Consumer’s Union), Morten C. Andersen (The Danish Veterinary and Food Administration), Christina Berg and Hillevi Prell (University of Gothenburg ), Elva Gísladóttir (Directorate of Health – Iceland) and Britt Lande, Christina Hildonen, Hedda Refsum (Norwegian Directorate of Health) and Arnfinn Helleve (Norwegian Directorate of Health and Norwegian Institute of Public Health, project leader). In addition Mimi Tatlow-Golden (The Open University, UK), Helena Sandberg (Lund University), Mojca Gabrijelcic (National Institute of Public Health – Slovenia) and João Breda and Jo Jewell (WHO Euro) have contributed substantially to the development of the protocol. The work with the protocol has been discussed and anchored within the WHO European Action Network on reducing marketing pressure on children.


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