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Monitoring Food Marketing to Children

A Joint Nordic Monitoring Protocol for Marketing of Foods and Beverages High in Fat, Salt and Sugar (HFSS) Towards Children and Young People

image of Monitoring Food Marketing to Children

The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts.

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Preface

The protocol describes methods for how to monitor marketing communication of HFSS foods and beverages directed to children and young people, and market communication to which children and young people are exposed to in their everyday life. A joint Nordic protocol for monitoring will allow for easy comparisons of monitoring data from the different countries.

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