Monitoring Food Marketing to Children

A Joint Nordic Monitoring Protocol for Marketing of Foods and Beverages High in Fat, Salt and Sugar (HFSS) Towards Children and Young People

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The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts.




Protokollen beskriver metoder for å monitorere markedsføring av mat- og drikkevarer med høyt innhold av fett, salt og sukker som er rettet mot barn og unge eller som barn og unge blir eksponert for i hverdagen. En felles nordisk protokoll for monitorering legger til rette for å sammenligne data på slik markedsføring mellom forskjellige land. Protokollen inneholder metoder for monitorering innenfor blant annet områder som TV, sosiale medier, internett, butikker, magasiner og kinoer med forslag til dokumentasjon og relevante forskningsspørsmål.

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