Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

Proceedings from the 2nd International Seminar on Political Consumerism, Oslo August 26–29, 2004

image of Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

The concept of political consumerism draws on the observation that consumer choice and the rising politics of products is an increasingly important form of political participation, especially with regard to such issues as human rights, animal rights, global solidarity and environmental responsibility. The 2nd International Seminar on Political Consumerism was arranged to enhance our knowledge about political consumerism. This report includes revised versions of the papers that were presented and discussed at the seminar. Scholars from various disciplines presented papers that discussed and analyzed such topics as the characteristics of (especially Nordic) political consumers and their motivations to express their political concerns through market channels, how consumer power and individual choice can be linked to public influence, political and market conditions for the success, effectiveness, or failure of political consumerism as a regulatory tool, and the framing, mobilization, and organizational processes behind political consumerism.



Eco-labelling of Seafood in Sweden: Toward a Credible Tool for Consumer-based Environmental Improvement?

This paper deals with the effort to develop a trustworthy eco-labelling scheme for seafood in Sweden. Although Sweden has proved to be a fruitful context for eco-labelling initiatives this case has been complicate. The fishery sector suffers from a huge lack of confidence, and desperately needs new arrangements that implement and demonstrate good environmental performance. Many hope that an eco-labelling scheme and concerned consumers would solve the problems. But the greater the lack of confidence, the greater the previous regulatory failures and the deeper the controversies, the trickier it is to develop a credible arrangement. And will consumers really trust a business (or a ‘green’ part of it) that has been so closely associated with cheatings and poor records in environmental performance?


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