Perception of the Nordic Countries

China survey

image of Perception of the Nordic Countries

Increasing globalization is making the world smaller. The Nordic countries and their companies can benefit from this by exploring new markets. One of the most important markets to get established on is the Chinese, the biggest market in the world. In connection with the upcoming Worlds Exposition, EXPO 2010, hosted by the Chinese city of Shanghai, the Nordic council of Ministers has ordered a survey on the opinions and attitudes in China towards the Nordic Countries, Sweden, Norway, Finland, Denmark, and Iceland. The report is devised with the purpose of providing the countries and the Nordic council of Ministers with a tool to help plan their activities at EXPO 2010. The report emphasises on a range of different variables that shows the Chinese’ general positive assumption of the Nordic Countries especially on quality of life, public service, social environment, and economic achievements.




The results of the survey paint a picture of positive attitudes towards the Nordic countries in China. The countries’ strongest attributes, as measured by the level of average scores (see Table 7), are the quality of life in general and the standard of public services in particular. The countries are seen as having considerable social capital and responsible approaches towards the environment. The scores for some of the economic questions were also high, although relative to the Switzerland, the results were not as good as in other areas. Overall, however, the Nordic countries were seen as successfully balancing social, environmental and economic achievements.


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