The Nordic Swan - From past experiences to future possibilities

The third evaluation of the Nordic ecolabelling scheme

image of The Nordic Swan - From past experiences to future possibilities

This report presents the third evaluation of the Nordic Swan ecolabelling scheme. The evaluation is conducted from the perspective of the public administration, and it examines the role of the Nordic Swan in a policy context. Recommendations are presented for authorities in the Nordic countries and for the bodies operating the schemes on a Nordic and national level. The evaluation focuses on current opportunities and challenges in the operating environment of the scheme. It examines the relations between the Nordic Swan and the EU Eco-label in the Nordic countries, including their governance procedures, popularity and reception in the market. Other current topics addressed include the progress achieved by the Nordic marketing strategy for the Swan and some current governance issues in the scheme, including the grounds for public funding for the Nordic Swan. The report also analyses the relations between the Swan and other environmental information systems. In particular, the report investigates the opportunities and challenges ensuing from the current attention to climate issues for the Nordic Swan.




The present evaluation was contracted by the Nordic Council of Ministers in a context when responsibility for the Nordic Swan recently had been turned over to the Ministers in charge of environmental affairs. The evaluation aims to contribute to further analysis and planning by the Nordic Council of Ministers and the Nordic Ecolabelling Board. Further recommendations and action plans will also be developed in a seminar funded by the Nordic Council of Ministers and organised by the Ministry of Integration and Gender Equality (Sweden) in the spring 2008.


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