The Nordic Swan 2015

Performance indicators for ecolabelling

image of The Nordic Swan 2015

The Nordic Swan is a voluntary environmental and consumer policy instrument that was launched in the Nordic countries in 1989. This study has its origin in the discussions on the making of the “Vision 2015” for the Nordic Swan as well as in a growing need to find structured methods to account for what the ecolabel does. The study has the overall purpose to highlight the experiences of using indicators for reporting, which actors that should be targeted and their need of information, and also to propose a set of indicators applicable specifically for the Nordic Swan. It is proposed in the report that the Nordic Swan scheme prioritizes developing indicators to track changes in internal performance and efficiency.The project was financed by the Nordic Council of Environmental Ministers´ (NCM) working group for sustainable consumption and production (HKP-gruppen).



Experiences with using indicators

Useful data can be found in an earlier pilot study commissioned for the Global Ecolabelling Network (GEN) accounted for in Appendix 2. The study included a survey of the five organisations that coordinate the Environmental Choice Canada, the Environmental Choice New Zealand, the Thai Green Label, the Blue Angel (Germany), and the Korea Ecolabel. The aim of the discussion was mainly to explore the extent to which ecolabelling organisations use indicators to track the performance of their labels and what type of data is readily available for use as indicators. Some questions probed how indicators could be used to compare relative performances of different ecolabelling schemes. Table 6 is an extract from the pilot study. See Appendix 2 for the full text.


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