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The Nordic Swan 2015

Performance indicators for ecolabelling

image of The Nordic Swan 2015

The Nordic Swan is a voluntary environmental and consumer policy instrument that was launched in the Nordic countries in 1989. This study has its origin in the discussions on the making of the “Vision 2015” for the Nordic Swan as well as in a growing need to find structured methods to account for what the ecolabel does. The study has the overall purpose to highlight the experiences of using indicators for reporting, which actors that should be targeted and their need of information, and also to propose a set of indicators applicable specifically for the Nordic Swan. It is proposed in the report that the Nordic Swan scheme prioritizes developing indicators to track changes in internal performance and efficiency.The project was financed by the Nordic Council of Environmental Ministers´ (NCM) working group for sustainable consumption and production (HKP-gruppen).

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Determining which data are available for use as indicators

The Global Ecolabelling Network (GEN) commissioned in 2012 a pilot study that explored the use of indicators in ecolabelling organisations. The study was conducted by the authors of this report. The study included a survey of the five organisations that coordinate the following labels

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