The Nordic Swan 2015

Performance indicators for ecolabelling

image of The Nordic Swan 2015

The Nordic Swan is a voluntary environmental and consumer policy instrument that was launched in the Nordic countries in 1989. This study has its origin in the discussions on the making of the “Vision 2015” for the Nordic Swan as well as in a growing need to find structured methods to account for what the ecolabel does. The study has the overall purpose to highlight the experiences of using indicators for reporting, which actors that should be targeted and their need of information, and also to propose a set of indicators applicable specifically for the Nordic Swan. It is proposed in the report that the Nordic Swan scheme prioritizes developing indicators to track changes in internal performance and efficiency.The project was financed by the Nordic Council of Environmental Ministers´ (NCM) working group for sustainable consumption and production (HKP-gruppen).



Building indictors: their role and function

What are indicators exactly? Indicators are generally used to communicate a simplified view of a complex reality. In contrast to statistics, which require interpretation to obtain a message, indicators are more of a narrative nature and tell a story.


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