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Nordic tourism policy analysis

image of Nordic tourism policy analysis

Tourism is an important, growing industry in all the Nordic countries, but until recently, it has not had a particularly strong focus within the Nordic cooperation framework. This is changing rapidly, and the Nordic Council of Ministers has given a strong signal that increased emphasis should be placed on tourism issues within the Nordic framework. This project is a result of that important political prioritisation. The key objective of this project is to create a framework on which a Nordic Tourism Strategy can be established. Thus, the desired outcome of the project is to define future strategies and projects that will underscore common opportunities and challenges within Nordic tourism. The objective of a Nordic Tourism Policy Analysis is to provide valuable input to each country’s work within tourism as well as laying a foundation for a common Nordic Tourism Policy.

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Marketing Nordic Destinations

All the Nordic countries have experienced growth in the importance and economic impact of tourism over the last years. There is, however, considerable variation in the type of destinations, services and markets on which the tourism sectors in the different countries rely. An important segment of the tourism market in the Nordics stems from European neighbours such as Germany, Netherlands, France and the United Kingdom. Visitors from within the Nordic region itself are among the top markets in all the Nordics. Finland and Iceland differ from the other Nordic Countries, Finland with important markets in Russia, Estonia and China, and Iceland with close connections to the United States.

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