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Nordic tourism policy analysis

image of Nordic tourism policy analysis

Tourism is an important, growing industry in all the Nordic countries, but until recently, it has not had a particularly strong focus within the Nordic cooperation framework. This is changing rapidly, and the Nordic Council of Ministers has given a strong signal that increased emphasis should be placed on tourism issues within the Nordic framework. This project is a result of that important political prioritisation. The key objective of this project is to create a framework on which a Nordic Tourism Strategy can be established. Thus, the desired outcome of the project is to define future strategies and projects that will underscore common opportunities and challenges within Nordic tourism. The objective of a Nordic Tourism Policy Analysis is to provide valuable input to each country’s work within tourism as well as laying a foundation for a common Nordic Tourism Policy.

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Seasonality, Destinations and Competitiveness

Seasonality is an important issue in Nordic tourism and it is high on the agenda among experts within the sector. In all of the countries, seasonality is mentioned as one of the biggest challenges that the tourism industry is facing. Imbalanced seasonal distribution of visitors throughout the year, and within different regions, impacts a whole range of other factors. Like almost everything else in tourism, the different forces at play are closely interlinked while at the same time being individually important to the value chain of the entire sector. Seasonality is a key element in an intricate combination of factors. The issues at stake are many: regional development, destination development, business competitiveness and innovation, employment and competence building, dispersion of visitors geographically, economic, social and environmental sustainability and overcrowding.

English

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