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Nordic tourism policy analysis

image of Nordic tourism policy analysis

Tourism is an important, growing industry in all the Nordic countries, but until recently, it has not had a particularly strong focus within the Nordic cooperation framework. This is changing rapidly, and the Nordic Council of Ministers has given a strong signal that increased emphasis should be placed on tourism issues within the Nordic framework. This project is a result of that important political prioritisation. The key objective of this project is to create a framework on which a Nordic Tourism Strategy can be established. Thus, the desired outcome of the project is to define future strategies and projects that will underscore common opportunities and challenges within Nordic tourism. The objective of a Nordic Tourism Policy Analysis is to provide valuable input to each country’s work within tourism as well as laying a foundation for a common Nordic Tourism Policy.

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Digitalisation and Smart Nordic Destinations

Digital technology has already transformed businesses, customer behaviour, social interaction and daily lives all over the world, and disruptive digital technology is a key driver of tourism innovation. This is evident in the emergence of new business models based on digital technologies that have, over a short period of time, become dominant in global tourism. These include internationally dominant companies such as Airbnb, Uber and Booking.com but also countless other technology and data-driven businesses capitalising on opportunities within tourism.

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