Nordic tourism policy analysis

image of Nordic tourism policy analysis

Tourism is an important, growing industry in all the Nordic countries, but until recently, it has not had a particularly strong focus within the Nordic cooperation framework. This is changing rapidly, and the Nordic Council of Ministers has given a strong signal that increased emphasis should be placed on tourism issues within the Nordic framework. This project is a result of that important political prioritisation. The key objective of this project is to create a framework on which a Nordic Tourism Strategy can be established. Thus, the desired outcome of the project is to define future strategies and projects that will underscore common opportunities and challenges within Nordic tourism. The objective of a Nordic Tourism Policy Analysis is to provide valuable input to each country’s work within tourism as well as laying a foundation for a common Nordic Tourism Policy.




It is with great pleasure that I present the Nordic Tourism Policy Analysis Report to the Nordic Council of Ministers. I was invited by the Icelandic Minister of Tourism, Industry and Innovation, on behalf of the Nordic Business Ministers, to lead this project as the Head Consultant in February of 2018. I want to thank the Nordic Council of Ministers for entrusting me with this interesting task and sincerely hope that this work will be beneficial and add value to the tourism sector in the Nordic region. I give particular thanks to Berglind Hallgrímsdóttir, my partner in this project, for her expertise, hard work and excellent collaboration.


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