Arctic Tourism in Times of Change


image of Arctic Tourism in Times of Change

The seasonal nature of tourism is increasingly receiving the attention of various actors: tourism destination planners and economic development strategists at all levels, tour operators and the diverse businesses that significantly depend on tourism, and the host communities who negotiate tourism’s potential to have both positive and negative impacts. The research report at hand identifies and discusses four main perspectives on the issues of seasonal tourism in the Arctic: local community perspectives; employment and workforce issues; the Arctification of northern tourism; and global environmental change. These themes form the key issues around which the challenges and opportunities related to seasonality of tourism can be placed and worked with. Based on the discussion, the report outlines recommendations related to developing a thriving and sustainable tourism sector in Arctic Europe.



Arctification of northern tourism

In this chapter, the impact of producing, performing and consuming northern Europe as Arctic is discussed by illustrating the linkages between “Arctification” and seasonality. The Arctification of the European North has altered the preconditions for tourism by providing greater media attention and by triggering touristic demand. At the same time, Arctification entails a number of challenges, such as stereotypical images of the North as cold and snowy, which have implied a neglect of the distinct environmental seasons of high latitudes. This applies to marketing of the region but also to the expectations held by tourists and seasonal workers. Arctification also leads to a greater accentuation of the winter season as the main season.


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