30 Years of Swan History

Anniversary Report for the Nordic Ecolabel

image of 30 Years of Swan History

This is an account of the Swan label’s first thirty years, written in chronological order with short chapters each illustrating various aspects of the scheme. There are few areas of public life in which there have been so many vague pronouncements as for environmental protection. Perhaps that’s because it’s so easy to agree on the goals, but sohard to find the right solutions and practise what you preach. Here at the Nordic Swan, we’ve done things properly from dayone by setting concrete, measurable environmental performance requirements and turning the environment into a competitive advantage. There have been many conflicts and disagreements, but no one can deny that ecolabelling has led to significant environmental improvements. The Nordic region with its 30 million people is the world’s twelfthlargest economy, and this makes a difference when businesses plan product changes and marketing campaigns. The label is a success far beyond the borders of the Nordic region.

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YOU are turning the world green!

A whole generation of people from the Nordic countries live with Gro Harlem Brundtland’s words: “Everything is connected to everything.” Yet many believe that the Nordic Swan operates only within the Nordic countries. The fact is that production of Swan-labelled goods and services takes place in more than 45 countries. If countries where raw materials and semi-finished goods are produced that form part of Swan-labelled production are also included, it can be safely asserted that the Nordic Swan is helping to make the world green. Or, in actual fact, you are helping to turn the world green, whether you’re a consumer, buyer, investor, manufacturer, supplier or distributor of Swan-labelled products. You can be proud that your environmental choices are contributing to the main goal, which is about saving the world – a little bit every single day.

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