30 Years of Swan History

Anniversary Report for the Nordic Ecolabel

image of 30 Years of Swan History

This is an account of the Swan label’s first thirty years, written in chronological order with short chapters each illustrating various aspects of the scheme. There are few areas of public life in which there have been so many vague pronouncements as for environmental protection. Perhaps that’s because it’s so easy to agree on the goals, but sohard to find the right solutions and practise what you preach. Here at the Nordic Swan, we’ve done things properly from dayone by setting concrete, measurable environmental performance requirements and turning the environment into a competitive advantage. There have been many conflicts and disagreements, but no one can deny that ecolabelling has led to significant environmental improvements. The Nordic region with its 30 million people is the world’s twelfthlargest economy, and this makes a difference when businesses plan product changes and marketing campaigns. The label is a success far beyond the borders of the Nordic region.

English Norwegian


Author’s view about the future

I can’t think of the future without recalling the deceased Norwegian comedian Harald Heide Steen in the role of Mr Greppe in a sketch with Ole Paus as a journalist. The journalist has gone to see Mr Greppe at Oslo Municipal Hospital where he has been admitted due to stress from a failed marriage. Paus listens as Mr Greppe moans at length about his marriage to Siri Greppe, who had: “a brooch at the front and a brooch at the back, and the female body as the main subject at Oslo University, where she tells everyone what she knows about women’s sexuality and men’s defeat.”

English Norwegian

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