Teaching Consumer Competences – A Strategy for Consumer Education

Proposals of objectives and content of consumer education

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The Nordic consumer organisations - government agencies and authorities - have collaborated on educational issues since the 1960s. Over the last ten years, collaboration in the sector of consumer education has been extended to the Baltic States. For all these countries, the TemaNord objectives for consumer education proposed by the Nordic Council of Ministers have proven to be a useful instrument for curriculum development and explaining and organising consumer-related education topics in connection with teacher training, municipalities and schools. This report on consumer education is the third, revised edition based on editions published in 1995 and 2000. The objectives and content of consumer education programmes promoting sustainable consumption need to be revised and expanded as the digitalisation of technology and the increasing diversity of media change the operating environment of consumers, making necessary the introduction of new objectives and fields of consumer education. This strategy is designed to enhance consumer education and the teaching of consumer competences and to help curriculum planners, educators, teachers and trainers.



Personal Experiences as the Starting Point for Successful Consumer Education

It is claimed that the traditional methods of teaching consumer skills have only minimal effects on consumption habits. Young people's consumption patterns are influenced more by their peer group than what they are taught in school, and they tend to think that being a consumer is something that only begins in adulthood. This means that it is necessary to rethink how consumer education should be taught.


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