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The Nordic Market for Sports Nutrition Products

A Market Analysis Using Norway as Case

image of The Nordic Market for Sports Nutrition Products

This report examines how the market has developed the last years, which sports nutrition products are offered the organisation of market participants, and analyzed how the market can be expected to develop in the future. The market has expanded in total sales, in product groups, products within each product group and in the number of suppliers. The increased availability makes the products more visible and can therefore attract user groups that have not traditionally been familiar with these products. The market has expanded reaching more consumer segments at the same times as sports nutrition products have become more specialised. For example one can find specialized products for different sports, and more products especially designed for women. Also the number of brands in the market has increased.

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Summary

This is the first of two reports SIFO has written on behalf of the Nordic Council of Ministers for Fisheries, Aquaculture, Agriculture, Food and Forestry about sports nutrition products in the Nordic countries. While this report views the market from the supply side, from the market actors’ point of view, the other report, Ånestad et al. (2009), views it from the demand side, from consumers’ point of view. As far as we are aware these two reports constitute the first studies of sports nutrition products in the Nordic countries.

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