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The Nordic Market for Sports Nutrition Products

A Market Analysis Using Norway as Case

image of The Nordic Market for Sports Nutrition Products

This report examines how the market has developed the last years, which sports nutrition products are offered the organisation of market participants, and analyzed how the market can be expected to develop in the future. The market has expanded in total sales, in product groups, products within each product group and in the number of suppliers. The increased availability makes the products more visible and can therefore attract user groups that have not traditionally been familiar with these products. The market has expanded reaching more consumer segments at the same times as sports nutrition products have become more specialised. For example one can find specialized products for different sports, and more products especially designed for women. Also the number of brands in the market has increased.

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Legislation and regulations

Sports nutrition products (foods intended to meet the expenditure of intense muscular effort, especially for sportsmen) are covered by the framework directive 89/398/EEC on foodstuffs intended for particular nutritional uses. Although mentioned among food groups for which specific directives should be elaborated, no such specific directive has been adopted in the EU.

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